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Advertising News

This category contains 30 posts

End of year show

   Students, staff and guests from industry were welcomed into our iconic new Spark building to celebrate the end of year show for the BA (Hons) Advertising course. We also showed some work from MA Creative Advertising. In early July the best work will go on to be showcased at the D&AD New Blood Festival where students … Continue reading

Student success

As we prepare for our end of year show it is a good moment to reflect on student success. Earlier in the year Adam Parks, Lucy Endacott, Elliot James and Maria Londono won the Europass viral video competition with their entry ‘Just Click’. The organisers observed ‘their clever short video received the most votes for creativity and … Continue reading

Ambar nectar?

Students from partner institution Universidad San Jorge joined second years on the BA (Hons) Advertising course to work on a brief for Spanish brewer Zaragozana. Focusing on their premium Ambar brand the students worked in teams to develop concepts having being briefed over Skype two weeks earlier. It is hoped that the work can contribute … Continue reading

McCann visit

A group of students from the BA (Hons) Advertising course visited McCann Bristol as part of the preparation for their account management and planning pathway next year. Kathryn Ellis, Planning Director, was joined by staff from the account management team in helping to explain how the agency team works together to deliver great advertising. In particular, … Continue reading

Much Ado About D&AD et All.

A DAY IN LONDON ATTENDING WORKSHOPS It is the collective plight of professionals and amateurs, alike. Come April, anybody that has anything to do with the world of Advertising – wants to be an attendee at the annual D&AD (Design & Art Direction) Festival, held at the Old Truman Brewery, in London. The festival is … Continue reading

The World’s Worst Barman

TransferWise provides a clever new way to transfer money abroad without the deceptively expensive hidden costs charged by banks, despite often claiming that they offer ‘free money transfers’. They have created this simple, yet brilliant, promotional video to highlight this problem. They ask: how would you react if a bar treated your beer like the … Continue reading

Say cheese in Alkmaar!

Last week, six Solent Advertising students joined other students from Spain, Germany, Turkey, Finland, Belgium and Holland to participate in an annual Intensive Advertising Project held in the cheese capital of Holland, Alkmaar. In Pan-European agencies the students worked intensively on briefs for a wide range of clients such as Jelly Belly, Duvel (the famous … Continue reading

Looking for a course to further equip you for life in the fast lane of the advertising industry?

Right now jobs are hard to come by, and advertising ones are even scarcer. University prepares us for the outside world, but we often don’t realise that getting a degree could be just the start. Nowadays hands-on experience is key, as Laura Hills says in the article “this world does not afford you the luxury to … Continue reading

Network Rail uses Wretch 32 and George the Poet to stop deaths on tracks

Take a look at this video in which Network Rail uses celebrity endorsement to prevent people from trespassing on railway tracks. The game-like setup sees the stars using their hearing to determine where a train is coming from, and let’s just say if it was real life their reactions would not have been fast enough…

Cringey advertising from DFS

For the lucky, or unlucky few of you who got to see the DFS Rockstar ad on TV, its now been taken off of television in the UK. Banned for being too embarrassing! Here’s the American version of DFS doing anything they can to promote their never-ending sales…

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