This category contains 17 posts

End of year show

   Students, staff and guests from industry were welcomed into our iconic new Spark building to celebrate the end of year show for the BA (Hons) Advertising course. We also showed some work from MA Creative Advertising. In early July the best work will go on to be showcased at the D&AD New Blood Festival where students … Continue reading

Student success

As we prepare for our end of year show it is a good moment to reflect on student success. Earlier in the year Adam Parks, Lucy Endacott, Elliot James and Maria Londono won the Europass viral video competition with their entry ‘Just Click’. The organisers observed ‘their clever short video received the most votes for creativity and … Continue reading

Ambar nectar?

Students from partner institution Universidad San Jorge joined second years on the BA (Hons) Advertising course to work on a brief for Spanish brewer Zaragozana. Focusing on their premium Ambar brand the students worked in teams to develop concepts having being briefed over Skype two weeks earlier. It is hoped that the work can contribute … Continue reading

McCann visit

A group of students from the BA (Hons) Advertising course visited McCann Bristol as part of the preparation for their account management and planning pathway next year. Kathryn Ellis, Planning Director, was joined by staff from the account management team in helping to explain how the agency team works together to deliver great advertising. In particular, … Continue reading

Much Ado About D&AD et All.

A DAY IN LONDON ATTENDING WORKSHOPS It is the collective plight of professionals and amateurs, alike. Come April, anybody that has anything to do with the world of Advertising – wants to be an attendee at the annual D&AD (Design & Art Direction) Festival, held at the Old Truman Brewery, in London. The festival is … Continue reading

Intensive Project

Each year, student teams and academic staff from Belgium, Germany, Spain, Finland and the UK spend a week working together on an intensive project. The international collaborations produce fantastic creative work and broaden cultural horizons. This year, creative director Ed Gould (Carswell Gould), set the brief with his client the Hampshire Cultural Trust and came in … Continue reading

New Year New Challenges

Undergraduate students joined MA students in a day of activities led by senior industry practitioners including Sid McGrath, Chief Strategy Officer, Karmarama (above) who used the complex syncopation of Go-Go music in exploring contemporary agency practice. Now in its third year, New Year New Challenges is designed to kick-start the new year with an emphasis … Continue reading

Say cheese in Alkmaar!

Last week, six Solent Advertising students joined other students from Spain, Germany, Turkey, Finland, Belgium and Holland to participate in an annual Intensive Advertising Project held in the cheese capital of Holland, Alkmaar. In Pan-European agencies the students worked intensively on briefs for a wide range of clients such as Jelly Belly, Duvel (the famous … Continue reading

Capital bonding

There was a top notch opportunity for students and staff from Solent to meet the Southampton Creatives network last night. In a regular event that Steve Cross from Rareloop has been central in developing, local agencies Carswell Gould, Etch, 3 Men & a Suit and fivebyfive (to name but four) were generous in spending time with students … Continue reading

Taster Day

We held a Taster Day for the Advertising course on Saturday 18 January in a session shared with the Public Relations course to replicate the interdisciplinary approaches expected in industry. The staff team presented mini lectures and the prospective students worked with current students on a light-hearted brief. The materials and resources used on the … Continue reading

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