Students, staff and guests from industry were welcomed into our iconic new Spark building to celebrate the end of year show for the BA (Hons) Advertising course. We also showed some work from MA Creative Advertising. In early July the best work will go on to be showcased at the D&AD New Blood Festival where students … Continue reading
By Mara Wissenbach Although it is often said that you relearn many things when coming to university from your former education, surely basic arithmetics stay the same right? Yet one of the first things you learn in creative advertising is that one plus one equals three. This is however not meant in the mathematical sense … Continue reading
The creative director and media planner from Stack joined us for a crit session where students from the BA (Hons) Advertising and MA Creative Advertising courses presented their ideas for a live client brief. Being able to defend your ideas and ‘build a fortress’ around your strategy is an important aspect of the media planners … Continue reading
Each year a number of guests join us as part of the Professional Practice unit. These industry practitioners provide insights into their careers and in particular how they ‘got in’. This year guests included Grant Campbell who set up Campbell Rowley in Bournemouth; Mathy and Fran, film-makers whose work has covered promos, advertising and aspire … Continue reading
A DAY IN LONDON ATTENDING WORKSHOPS It is the collective plight of professionals and amateurs, alike. Come April, anybody that has anything to do with the world of Advertising – wants to be an attendee at the annual D&AD (Design & Art Direction) Festival, held at the Old Truman Brewery, in London. The festival is … Continue reading
Undergraduate students joined MA students in a day of activities led by senior industry practitioners including Sid McGrath, Chief Strategy Officer, Karmarama (above) who used the complex syncopation of Go-Go music in exploring contemporary agency practice. Now in its third year, New Year New Challenges is designed to kick-start the new year with an emphasis … Continue reading
Last week, six Solent Advertising students joined other students from Spain, Germany, Turkey, Finland, Belgium and Holland to participate in an annual Intensive Advertising Project held in the cheese capital of Holland, Alkmaar. In Pan-European agencies the students worked intensively on briefs for a wide range of clients such as Jelly Belly, Duvel (the famous … Continue reading
As a student at Southampton Solent University you will have many opportunities to hear from the experts in your field. I am a Masters student but that in no way means I know everything (getting there but not quite!), so I jump at the opportunity to learn from successful people in the advertising industry. Myself, … Continue reading
As Creative Advertising Masters students we are lucky enough to go on many trips throughout the year. The first trip of the academic year was a trip to the city where many copywriters and art directors in training aspire to be: London! Lecturers Ken and Nik accompanied us on the train to ‘The Big Smoke’ … Continue reading
Our MA students took a visit to Grey AD agency to go over briefs and get some great industry feedback!
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